About me

My Story

Hi 👋 I’m Anna, a Product Designer who loves transforming complex problems into simple, meaningful, and scalable experiences. With 10+ years across retail, media, and education, I combine UX research, systems thinking, and collaboration to create products that work – and last.

I’m a Product Designer focused on UX, with a background shaped by SaaS products and complex systems – from LMS and CMS platforms to e-commerce flows and data-rich dashboards. Throughout my career, I’ve collaborated with teams across media, education, and retail, designing products used by millions of users and contributing to high-impact strategic initiatives.

Across these industries, I’ve led redesigns and end-to-end product experiences that reached more than 20 million users in B2C environments. In B2B contexts, I’ve delivered measurable improvements through research-driven UX and system thinking – such as reducing Web Stories publishing time by 75% and accelerating dashboard development by 85% through a scalable design system.

My strength lies in bringing clarity to complexity. I thrive in environments where I can unpack ambiguous problems, translate them into clear structures, and design intuitive, scalable solutions. I’m particularly passionate about aligning UX with metrics, understanding user behavior through data, validating assumptions, and designing experiences that balance usability, technical feasibility, and business goals.

Looking ahead, I’m seeking opportunities to apply this systems-oriented and data-informed approach to global products. I want to continue designing in cross-functional, international teams where research, analytics, and UX strategy work together to shape impactful product experiences. My goal is to help teams make better decisions through the combination of human-centered design and meaningful data.

👉 If you’d like to know more or work together, feel free to reach out.

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Where I’ve Worked

A look at the companies, teams, and products that shaped my experience as a Product Designer.

Arezzo&Co

Retail industry and E-commerce

Campo Bom, Brazil

2024-2025

Unisinos

University

São Leopoldo, RS, Brazil

2023-2024

Omelete

Pop Culture and Gaming Media Company

São Paulo, SP, Brazil

2021-2023

Medroom

Digital Health Services Company

São Paulo, SP, Brazil

2020-2021

RBS Group

Media Company

Porto Alegre, RS, Brazil

2015-2019

Continuous Learning

A selection of courses and certifications that have shaped my craft, expanded my toolkit, and strengthened my product and UX practice.

Postgraduate Certificate in UX Design and Beyond

Pontifical Catholic University of Rio Grande do Sul (PUCRS)

2024-2025

M.A. in Social Communication

Pontifical Catholic University of Rio Grande do Sul (PUCRS)

2022-2024

M.A. in History

Federal University of Rio Grande do Sul (UFRGS)

2014-2016

Postgraduate certificate in Fashion and Creation

St. Marcelina College (FASM)

2011-2012

B.A. in Social Communication – Journalism

Pontifical Catholic University of Rio Grande do Sul (PUCRS)

2005-2013

B.A. History

Federal University of Rio Grande do Sul (UFRGS)

2005-2010