About me
Hi 👋 I’m Anna, a Product Designer who loves transforming complex problems into simple, meaningful, and scalable experiences. With 10+ years across retail, media, and education, I combine UX research, systems thinking, and collaboration to create products that work – and last.
I’m a Product Designer focused on UX, with a background shaped by SaaS products and complex systems – from LMS and CMS platforms to e-commerce flows and data-rich dashboards. Throughout my career, I’ve collaborated with teams across media, education, and retail, designing products used by millions of users and contributing to high-impact strategic initiatives.
Across these industries, I’ve led redesigns and end-to-end product experiences that reached more than 20 million users in B2C environments. In B2B contexts, I’ve delivered measurable improvements through research-driven UX and system thinking – such as reducing Web Stories publishing time by 75% and accelerating dashboard development by 85% through a scalable design system.
My strength lies in bringing clarity to complexity. I thrive in environments where I can unpack ambiguous problems, translate them into clear structures, and design intuitive, scalable solutions. I’m particularly passionate about aligning UX with metrics, understanding user behavior through data, validating assumptions, and designing experiences that balance usability, technical feasibility, and business goals.
Looking ahead, I’m seeking opportunities to apply this systems-oriented and data-informed approach to global products. I want to continue designing in cross-functional, international teams where research, analytics, and UX strategy work together to shape impactful product experiences. My goal is to help teams make better decisions through the combination of human-centered design and meaningful data.
👉 If you’d like to know more or work together, feel free to reach out.

Retail industry and E-commerce
Campo Bom, Brazil2024-2025
University
São Leopoldo, RS, Brazil2023-2024
Pop Culture and Gaming Media Company
São Paulo, SP, Brazil2021-2023
Digital Health Services Company
São Paulo, SP, Brazil2020-2021
Media Company
Porto Alegre, RS, Brazil2015-2019
Pontifical Catholic University of Rio Grande do Sul (PUCRS)
2024-2025
Pontifical Catholic University of Rio Grande do Sul (PUCRS)
2022-2024
Federal University of Rio Grande do Sul (UFRGS)
2014-2016
St. Marcelina College (FASM)
2011-2012
Pontifical Catholic University of Rio Grande do Sul (PUCRS)
2005-2013
Federal University of Rio Grande do Sul (UFRGS)
2005-2010