Web Stories CMS
A fast, intuitive, and scalable tool that enabled journalists to publish mobile-first stories in minutes.
View case studySenior Product Designer · UX/UI Designer
Hi, I’m Anna Fernandes
Product Designer turning complex systems into clear, human-centered experiences
I create data-informed, system-oriented digital products that balance user needs, technical constraints, and business goals. My work spans retail, media, and education, impacting millions of users across platforms.
10+ years in digital design20M+ users impacted worldwide
Selected projects
Product & UX Portfolio
A curated selection of UX, product strategy, and design system projects.
Retail Data Dashboards
Unified, high-performance dashboards enabling 1,500+ employees to make faster, reliable, and scalable data-driven decisions across 6 retail brands.
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Student Portal
A centralized, intuitive, and responsive platform that simplifies academic life for 20,000+ students through clarity, structure, and improved communication.
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LMS for Medical Education in VR
A modern, stable, and intuitive platform enabling educators to create immersive VR lessons with clarity and confidence.
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My Story
Hi 👋 I’m Anna, a Product Designer who loves transforming complex problems into simple, meaningful, and scalable experiences. With 10+ years across retail, media, and education, I combine UX research, systems thinking, and collaboration to create products that work – and last.
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